We help people just like you to generate more leads and more sales through their website by increasing their visibility in Google Search!
Search Engine Optimisation in Perth is a specialist subject of ours.
Since 2009 we have been helping Perth based businesses create an online identity to be proud of.
Although many companies have great looking websites and a fantastic product, not all of them appear in Google search for their keywords.
That’s where our SEO services come in.
We have a unique knowledge of the Perth market. Gaining page one rankings for local keywords in Western Australia is easier than you might think.
Having the greatest website in the world means nothing if people can’t find it.
We know all the buzz words. Link building, on-page optimisation, off-page optimisation, meta tags…. we could go on and on.
Ultimately, all you want is to appear on page one of Google. But Search Engine Optimization is more than that. SEO is about getting qualified leads to your website. This is where we set ourselves apart. If you want to learn all the buzz words and methods you can join us for our training course. If you want to let us to all the work, while you sit back and operate your (now booming) business, then you have come to the right place.
Our SEO services team in Perth are ready for your call.
Think of “SEO Perth“, think of Nu Studio!
Are you looking to be on page one of Google?
What we do
We do SEO, and then a little bit more. We are specialists in helping businesses increase sales by attracting more visitors to their website. SEO is only the beginning.
Read more about SEO below.
Our clients love us
“I am on page one of Google and am rewarded by the enquiries and clients that this delivers. The only advertising that I need to do nowadays is the work through Nu Studio.”
Read more testimonials.
Latest from our SEO Blog
Search Engine Optimisation
Content providers in the form of webmasters, web developers and blog writers began to see the benefits of optimizing their content for search page ranking in the early to mid 90s. The first search engines were listing web pages for web users to easily find pages.
The early web page creators would submit their pages’ URL to the search engines directly. If a page wasn’t submitted to the search engine, the page was not found easily. Once the site was submitted, the search engine would send what was known as a spider because it would crawl through the submitted website indexing pages, grabbing links to other pages and returning the information to the search engine. Once the spider returned to the main search engine, another program would then index the pages based on key words and where the words were located.
Early on in the process, web creators started to understand the spider programs, and how it would react to their pages. Site owners realized that having their pages highly ranked based on keywords would drive traffic to their sites. Based on this data, creators understood that they could optimize their rankings. The term search engine optimization became commonplace around that time. According to industry analysts, the phrase came about in 1997. Soon companies popped up claiming to be able to engineer search engine rankings based on SEO practices.
The early forms of SEO optimization were based on understanding the algorithms that search engines used to rank pages. They used keyword saturation in meta tags as a guide to the pages content. Unfortunately, some unscrupulous web creators used this information to saturate their pages with keywords that didn’t accurately describe the site. They would drive traffic based on words that had nothing to do with their content.
Manipulated keywords provided inaccurate and inconsistent page rankings. Those with the most keywords were ranking in categories that had little to do with page content. They also manipulated HTML tags and code in this manner for higher rankings on search pages that had nothing to do with their topics. This blatant SEO manipulation was dubbed black hat SEO practices.
These early manipulators skewed the search engine rankings and ensured that the results page of search words was filled with pages unrelated. Visitors were getting irrelevant pages based on the black hat practices of these web page creators.
More complex ranking algorithms developed to combat this problem. One of the first was created by Stanford University students, Sergey Brin and Larry Page. The algorithm they developed was called Backrub, and it was a more complex search engine that used highly-mathematical algorithms. It based the results in a function called PageRank supported on whether the inbound and outbound links would bring the casual user to more pages that would fulfill their search criteria.
This type of algorithm merged search engine rankings with the casual surfer’s ability to find other websites that would match their criteria.
Larry Page and Sergey Brin were the founders of Google in 1998. Google revolutionized search engines, page rankings and hyperlinks. Soon link farms and schemes to buy and sell link exchanges were another way that SEO practices were being manipulated.
To combat this problem, search engines began to add factors to the search process and not telling the public. Finally, in 2005 Google announced that every search result would be personalized for each user. Over the years, Google has implemented many plans and algorithms to combat the practices of link exchange schemes.
In 2011, Google announced the Panda update which penalizes websites that have duplicate content. With every change made by the major search engines, those engaged in bad SEO and ranking abuse changed to adapt their practices. Websites would often copy other content and use this plagiarized content on their own sites. Panda effectively killed that practice.
In 2012, Google Penguin was released to further penalize those using manipulative practices.
Currently, the leading search engines include Google, Yahoo! and Bing search. They each use a similar crawler to find pages and rank them according to certain algorithms. They each also have tools for webmasters to optimize their rankings in the search engines properly. Not all websites will be indexed in the search engines.
Yahoo! has a paid service that guarantees search engine crawling. They do not guarantee page ranking but only that the website will be crawled and ranked. The Yahoo Directory requires that webmasters manually submit their pages to the search engine.
Google will automatically crawl web pages. Like other search engines, not all pages will be ranked on the search engine. Google has webmaster tools like XML Sitemap that will help webmasters ensure that all their pages are found and indexed properly.
Bing Webmaster Tools allow webmasters to determine the crawl rate of the search engine, track their pages’ status and submit a sitemap making it easier for tracking search engine data.
Search engines can be instructed to stay away from certain pages. This could include shopping carts or user specific information that shouldn’t be shown in the search engine ranks. This is done with meta tags that specifically tell the spiders not to crawl the page. It’s found in the robots.txt file.
To increase page ranking and prominence in the page ranking system of search engines, a web creator can include meta data that increases the likelihood that visitors will find their sites. Relevant keywords in the content are essential too.
Cross linking is important within the website to increase and improve the page’s visibility within search engines. Content creators in the past used reciprocal links to rank higher in the search engines. Reciprocal links lost some of their importance while resource links have gained value. Resource links provide added quality and relevance which Google has stated ranks well.
White hat and Black hat techniques
There are good and bad techniques when it comes to SEO. Google has gone a long way towards stamping out bad SEO practices but still, some exists. Those websites that hire companies to create SEO for them or those that choose to create their own should be aware of the common practices that are frowned upon by the search engines.
White hat SEO are techniques that involve creating quality content that answers search engine’s strict guidelines with no attempt at deceiving the crawlers or the visitors to the site. White hat SEO is quality content intended to provide information or entertainment for visitors. Secondary, but equally important, is the desire to make the site accessible to those visitors. There is no deception in the practices utilized by these websites.
Black hat SEO is when websites practice bad techniques that are designed to be deceptive or trick search engines. An example of black hat technique is using text that is hidden in some way. There are several ways to hide text in a page either by using an invisible text that is hidden in the background because of the color of it, or because it’s hidden in the margins or off the page where visitors cannot see it. Cloaking is another way that black hat SEO techniques are utilized to deceive. It involves switching pages based on who is visiting. One page is given to a real visitor, and another is given to a search engine.
Ask your SEO supplier whether they use automated link submission – if they do then avoid them. Automated link submission is exactly what Google is cracking down on and it is considered to be very black hat.
The key to the difference between white hat and black hat is the intent, and whether sites are trying to deceive. Those attempting to deceive with black hat methods can lose whatever site rankings they have. Sometimes a manual review of a site will be done by the search engine company. The sites can usually fix their sites and return to the search engine once they have proven to have changed them.
Search Engine Optimisation is the art and science of making websites more attractive to the hard-working Google, Yahoo! and Bing search engines.
SEO specialists like us know how to attract their attention by carefully incorporating key words or phrases into the HTML code behind your website, as well as on actual pages within the site.
When someone types these keywords into a search window it sends the search robots into a tailspin looking for websites that not only feature them, but present them in the right places.
Search engines also look at other features of websites before they make their final rankings and display the search results for you, but keywords are critical.
SEO aims to get your website onto page 1 of the search results. This can take a little time, but it’s well worth it.
Once your website is on page 1 of Google, you’ll begin to get more visitors to your website. These people are not only looking for your brand name, but more importantly, they’re looking for the product or service you provide.
These visitors are warm leads, achieved without any cold calling or networking on your behalf. Converting these leads should be easy with a well presented website and a great product or service offering.
If you are looking for an SEO company that can really deliver, contact us.
To optimise a website for the search engines we use a blend of keyword and competitor analysis, content optimisation, link building, and social media signals.
To apply SEO to your website we research and analyse the ‘keywords’ that people have historically used to search for a business or product like yours. We get this information directly from the Google keyword database.
We talk through the implications of our analysis with you to work out whether we should refine these keywords and if so how, to improve your return on investment.
SEO isn’t an off-the-shelf solution; everyone’s situation is unique. We tailor our approach to suit your business and your products or services.
We also provide you with regular reporting on performance that’s comprehensive, yet easy to understand.
Unlike traditional forms of advertising – yellow pages, TV, radio or newspapers – online marketing, including SEO, delivers measurable results.
It’s this transparency, along with its cost- effectiveness that most business owners recognise when deciding how to apportion their monthly marketing budget.
Online marketing strategies can increase the amount of traffic coming to your website, but it doesn’t guarantee anyone will stick around, or better still, place an order.
A key ingredient in the success of any website is the content.
Like any marketing collateral, your website copy needs to be clear and compelling. It should get to the point quickly and easily, turning browsers into buyers.
Google’s search engines are also sensitive to your content, including how and where you use those keywords.
If you’re interested in revisiting your web copy, or creating new copy, we can help you.
Photo Credit: Steve Ellis